Z - What Happens When You Give

The short booklet focuses on THANKING the donor and helping them understand what happened. This product is sold by the case (48 booklets, thank you notes & envelopes)

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Product Description







What do you send people who give money to your church? Some churches send a form letter, but that’s cold and impersonal. Some churches send books on tithing or generosity, but those are expensive. Most churches actually send nothing.


We donated money to 100 churches and only received a note or letter from nine of them. That’s a lost opportunity.


It’s why we created What Happens When You Give, a revolutionary new tool to thank donors in your church. You can send them to donors in your church to say thanks.


Click here to download a PDF preview of the booklet and see for yourself.


What Is it?

Simply put, it’s a donor thank you system. We’ve created a mailable, inspirational booklet you can put in the hands of all your donors. Here is all that’s included.


  1. There is a 38-page, full-color booklet.
  2. There are 48 of them in a case.
  3. It comes with a blank thank you note and an envelope.
  4. You can mail them to first time donors, send them to consistent givers, include them in contribution statements, and more.
  5. They don’t have our logo on them – it will look like they come from your church.

This simple tool will help you thank people who give to your church and it will encourage people to give again. It really does work.



Here’s What People are Saying

Don’t take our word for it. Here is some REAL feedback from REAL pastors using these tools in their church.


  • "Simply put, GR has provided our church with clear, concise steps to inspire and motivate giving. For me, it's new, fresh, sensible and relevant to the culture we live in today. One challenge they meet really well is the Done for you Materials. They've done the research, tested it and put the materials together. That SAVES me a ton of time. (time that I do not have)."


  • "I have more fun writing thank you notes than almost any other thing I do each week! Monday has been turned into celebration day and thank-you day around our office." – John Hampton


  • "Here at Cumberland Church, over a year ago, we started sending the first time giver thank you cards. It has had a direct correlation on church income increasing. Of course the increased giving is giving us the ability to do more ministry. Several donors have even caught me to say it was the nicest card they had ever received. Thank you for reminding us to always show appreciation for those who are generously supporting our mission." - Brian Smith

Three Ways You Can Use WHAT HAPPENS WHEN YOU GIVE


  1. Mail them to everyone who gives money to your church for the first time. Keep a case on someone’s desk, and whenever someone makes a first time donation, write a thank you note and drop a booklet in the mail. It’s a powerful act of gratefulness that will make a big difference.
  2. Send them to regular givers. Run a report of consistent givers or families who have given a certain amount of money. Send a thank you note and one of these booklets to each of them. You can get your team or some volunteers to help.
  3. Give one to everyone after a sermon on money. The next time you preach on giving, money or stewardship, put one of these in the hands of each family as they leave the service. In fact, we’ll even give you a FREE sermon with the same theme as the booklet.


Here’s Why You Should Send Personal Notes to Donors


  1. Thanking donors is an opportunity, not an obligation. When people give money to your church, they haven’t made a financial decision – they have made a spiritual one. And it’s a decision that should be nurtured and appreciated. If you don’t take the time to thank the donors who ARE giving to your church, why would God send you more?
  2. Thanking donors is an action, not just an attitude. It’s not enough to feel grateful – you have to say thanks. Someone on your team needs to take time to write a personal note of thanks. It really will make a big difference.

Here is What Will Happen When You Send Thank You Notes

  1. Donor confidence will increase. A simple thank you note lets people know you received their donation. They know you have a system for handling the money.
  2. People will know their gift is important. Don’t be surprised if you get notes or emails in return, because people aren’t used to this kind of personal gratitude.
  3. People will give more. Don’t get me wrong – you should thank donors because it’s the right thing to do. But when people feel appreciated, they are far more likely to give again.